The Real Bread Guys

This line of specialty breads is from longtime Hi client EPI Breads. The brand is based on EPI's founders, Nic and Claude, two Frenchmen who came to America to make bread of a higher French standard. Nic and Claude have endearingly no-nonsense personalities. We wanted to candidly reflect this, as well as their heritage and the authentic French quality of the product. Role: Naming and logo development | Turnkey development of packaging and Shopify e-commerce site | Creating custom font for all print materials.

Above: How Nic and Claude are represented on The Real Bread Guys e-commerce site.